Pega Certified Marketing Consultant (PCMC) 80V1 2019

В связи с изменением курса рубля по отношению к иностранной валюте актуальную стоимость экзаменов уточняйте у наших операторов по контактным телефонам или электронной почте учебного центра Softline.

This certification exam is for professionals who wish to learn the skills and knowledge needed to successfully design and develop Pega Marketing artifacts.
This certification ensures you have the skills to apply design principles of Next-Best-Action, marketing offers, target audiences, decision strategies, and running and monitoring marketing campaigns. The PCMC version 8 exam includes multiple choice questions. If multiple answers are required, the text states how many responses are needed.
Type of Exam: 60 question exam
Passing Grade: 70% (Subject to change without notice)
Exam Topics (% of exam)
Next-Best-Action (8%)
• Getting started with Pega Marketing
• Optimizing the customer value in the call-center
• Authoring Next-Best-Action decisions
• Configuring NBA Designer for real-life scenarios
Offer Management (12%)
• Defining and managing propositions
• Designing an offer for email customer engagement
Decision Strategies (17%)
• Designing a strategy for multi-channel customer engagement
• Learning from historical interactions
Analytics (20%)
• Predicting customer behavior
• Adaptive outbound marketing
Customer Selection (20%)
• Identifying an audience for outbound engagement
• Measuring marketing effectiveness using control groups
• Complying with contact policies
Outbound Customer Engagement (8%)
• Marketing with traditional outbound campaigns
• Limiting the offer volume in outbound engagement
• Running simulations to test offer distribution
• Launching 1:1 customer engagements
• From marketing to fulfillment
Real-time Marketing (15%)
• Marketing driven by real-time events
• Web marketing driven by real-time containers